YOUR FYE STARTING POINT

Build a character.
Build a world.

New to AI talent? Start here. Learn what an AI character is, what FYE offers, and how to move from an idea to content people want to follow.

See your first steps →

01 / THE BASICS

What is AI talent?

AI talent is a digital character with an identity, personality and recognizable look. A creator directs the character and uses AI tools to create images, video and stories. ROHNi is one example of the kind of world a character can have.

For creators

Develop your own character, learn a repeatable workflow and build content around a clear personality and audience.

For businesses

Explore AI-powered brand content, a character built around your business, or a collaboration with FYE talent. Projects are quoted individually.

Your creative direction matters: AI tools help produce assets, while you make the choices that give the character a story and a reason for people to return.

02 / WHY LEARN NOW

Creators and brands are investing in new ways to tell stories.

Learning now gives you time to experiment, develop skills and build a recognizable identity as creative tools and audience expectations change. An AI character can support entertainment, social content, brand campaigns, merchandise and community building—but an audience and income take work and are not guaranteed.

$37 billion

IAB projected U.S. creator advertising spend for 2025. This measures the broader creator economy, not AI talent alone. Read the report ↗

AI in marketing

IAB reported that three in four brands were using or planning to use AI for creator-marketing tasks. That is an adoption indicator, not a promise of demand for every character. See the research ↗

Looking ahead, we expect more experimentation with digital characters and AI-assisted campaigns. Trust, originality and human creative direction will still matter. Explore IAB’s consumer research ↗

03 / YOUR BEGINNER ROADMAP

From first idea to first audience.

Pick your purpose

Choose who your character is for, what kind of content you want to make, and one realistic goal. Write down a name, personality, look and three content ideas.

Learn the basics

Explore our Academy and the existing character-swap learning product. Review its current scope and price before buying. You can start here if you prefer to learn before ordering a custom character.

Explore the Academy →

Build your character

When you are ready for a custom identity, inquire about the $350 character startup package: concept, signature look, reference sheet and step-by-step guidance. Confirm scope and terms before payment.

Explore the $350 package →

Practice and publish

Use your reference sheet to create a small set of consistent images and videos. Introduce the character, post consistently, watch what resonates and improve. AI platforms, subscriptions and generation credits are separate costs.

Get help when you need it

Choose a consultation for guidance, or explore a website build ($350) and Discord build ($250) when you are ready for those tools. They are optional; you don’t need to buy everything to begin.

Explore growth services →

Grow with purpose

Build a portfolio, learn from engagement, and approach suitable collaborations once your work is ready. Be transparent about AI-generated talent and disclose paid partnerships where required.

FTC endorsement guidance ↗

04 / HOW FYE CAN HELP